Cons included a less clear execution roadmap and some challenges with the user interface.įeatured in the ‘strong performers’ category were BrandMaker, Optimizely, Adobe and Marmind. Forrester noted Aprimo as a comprehensive, end-to-end MRM tool covering people, money and content management with a vast partner network, transparent pricing model and modular architecture. Topping the Q3, 2022 list as a leader is Aprimo and its Aprimo Productivity Management, Plan & Spend, Digital Asset Management and Distributed Marketing offerings. Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.
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